My Skills & Expertise

I don't just check boxes — I bring depth, range, and results to every discipline I touch.

Project Management

The foundation of everything I do.

I've managed projects ranging from a single website with a $10K budget all the way to multi-site enterprise engagements with budgets exceeding $50M annually. Whether the scope is small and scrappy or large and complex, I bring the same level of strategy, structure, and care to every single one.

• Resource Management & Allocation - strategically building and balancing the right teams for the right work

• Roadmap & Initiative Planning - turning big picture goals into clear, executable plans

• Business Analysis, Technical Auditing & Solutioning - bridging the gap between what the business needs and what the technology can do

• Timeline & Milestone Management - keeping projects on track without sacrificing quality

• SOW Development, Scope Management & Risk Mitigation - protecting the project before problems arise

• Sprint Management, Story Writing & QA/UAT Oversight - leading agile teams with precision and clarity

• Product Development & Roadmap Ownership - guiding products from concept to launch

• Stakeholder Communication & Executive Reporting - keeping every level of the organization informed and aligned

• Budget Tracking & Financial Forecasting - managing project financials with accountability and transparency

• Change Management & Process Improvement - building better ways of working that stick

People Management

My greatest strength and my biggest passion.

I've always believed that the best project outcomes start with the best people experiences. A supported, empowered team doesn't just deliver — they exceed. I lead with empathy, clarity, and accountability, and I manage a wide range of talent across in-house, freelance, and offshore environments.

• UX/UI Designers - creative visionaries who shape the user experience

• Front-End & Back-End Developers - the technical builders behind every great product

• Product Engineers - problem solvers who turn requirements into reality

• Copywriters & Content Strategists - the voices that bring brands to life

• Media Managers & Digital Strategists - the minds driving visibility and growth

• Photographers & Video Production Teams - the creatives behind compelling visual storytelling

• Offshore & Freelance Teams - coordinating talent across time zones with seamless communication

• Executive Stakeholders & C-Suite Partners - navigating high-level relationships with confidence and professionalism

E-Commerce Development

One of my favorite playgrounds.

eCommerce projects are where strategy, technology, and user experience collide — and I thrive in that intersection. I've managed everything from ground-up builds to complex platform migrations for some of the world's most recognizable brands.

• Shopify Plus - migrations, custom ground-up design and development, theme management

• Salesforce Commerce Cloud (SFCC) - migrations, redesigns, and ongoing management

• Adobe Experience Manager (AEM) - enterprise-level maintenance and campaign management

• Magento I & II - custom migrations, design, and development

• BigCommerce - platform migrations and redesigns

• Booking Engine Development - custom builds for enterprise hospitality clients

• ERP Integrations - connecting back-end systems to front-end experiences

• PIM Management & Migrations - product information architecture and data migration

• POS Integrations & Quality Testing - ensuring seamless point-of-sale connectivity

• Proprietary CMS Design, Development & Ongoing Management - building and managing custom content systems

Website/Brand Design - UX & UI

Where strategy meets creativity.

Great digital experiences don't happen by accident — they're designed intentionally. I've led UX and UI phases across dozens of projects, bringing a creative eye and a strategic mind to every engagement.

• Brand Identity Development & Transformation - building brands from the ground up or evolving established ones

• User Experience Research & Testing - putting real users at the center of every design decision

• Packaging Design Direction - guiding physical brand touchpoints with consistency and intention

• Social Media Brand Design - creating cohesive visual identities across digital channels

• Digital Marketing & Ad Creative Direction - driving performance through compelling design

• Video Production Creative Direction - shaping visual storytelling from concept to delivery

• Product & Lifestyle Photography Direction - directing shoots that authentically represent the brand

• Physical Location Styling & Design - extending brand identity into real world spaces

Third Party Integrations

Finding the right tools — or building new ones.

I've worked with a wide ecosystem of platforms and integrations, and I love the problem-solving that comes with finding the perfect fit for a client's unique needs.

• Searchspring & Algolia - intelligent search and discovery solutions

• Klaviyo - email and SMS marketing automation

• Yotpo - reviews, loyalty, and user-generated content

• Global-E - international eCommerce and localization

• Avalara - automated tax compliance

• Gorgias - customer support and helpdesk management

• Narvar - post-purchase experience and tracking

• Nosto - personalization and product recommendations

• NoFraud - fraud prevention and chargeback protection

• Affirm, PayPal & Shop Pay Installments - buy now pay later and payment integration management

CMS Management

I speak the language of every major platform — and I'm always ready to learn a new one.

I have worked with a number of CMS’ and I am always willing to learn about a new platform if I have not tried it already. Please see below for a few platforms I have worked with in the past extensively:

• Shopify+ and Shopify Base

• Salesforce Commerce Cloud

• Adobe Experience Manager

• Magento I & II

• BigCommerce

• WordPress

• WooCommerce

• I have also worked with custom developed CMS’ for certain clients

Industry Experience

A diverse portfolio that makes me a stronger, more versatile leader.

Having worked across industries means I bring cross-pollinated thinking to every project — solutions inspired by what works in one world and applied creatively in another.

• Beauty, Cosmetics & Fashion

• Health & Pharmaceuticals

• Consumer Goods & Retail

• Hospitality & Travel

• Consumer Technology

• Entertainment & Music

• Education

• Financial Services

• Real Estate

Digital Marketing Management

Because great projects don't stop at launch.

Beyond web and technical project management, I've supported clients across the full digital marketing spectrum — from strategy to execution to ongoing optimization.

• SEO Strategy & Engagement Management - driving organic visibility and long-term growth

• SEM & Paid Search Management - maximizing ROI across paid channels

• Digital Analytics & Strategy - turning data into decisions

• Social Media Management - building and maintaining brand presence across platforms

• Programmatic Advertising Management - managing data-driven media buying at scale

• Affiliate Marketing Management - with specific expertise in banking and hospitality verticals