My Skills & Expertise

I don't just check boxes — I bring depth, range, and judgment to every project I touch.

 
 
 

Eleven years of leading programs across digital, eCommerce, entertainment, beauty, hospitality, and more has given me a skillset that's both broad and deep. Below is a breakdown of where my expertise lives — in the order that matters most to the work I do.

 
 

Project & Program Management

The foundation of everything I do.

I've managed projects ranging from a focused $10K website build to multi-site enterprise programs with annual budgets exceeding $50M. The scope changes. The discipline doesn't.

  • Roadmap development and initiative planning — turning goals into something a team can actually execute

  • Resource planning and allocation — building the right team for the right work, and protecting their capacity

  • Timeline and milestone management — keeping things on track without sacrificing quality

  • Risk identification and mitigation — getting ahead of problems before they become incidents

  • Scope management and SOW development — defining what's in, what's out, and why it matters

  • Budget tracking and financial forecasting — managing project finances with accountability and transparency

  • Change management and process improvement — building better ways of working that actually stick

  • Stakeholder communication and executive reporting — keeping every level of the organization informed and aligned

  • Sprint management, story writing, and QA/UAT oversight — running Agile teams with structure and clarity

Team Leadership & People Management

My greatest strength and my biggest passion.

The best project outcomes start with the best team experiences. A supported, clear-headed team doesn't just deliver — they do it well. I lead with honesty, empathy, and high standards, and I've managed a wide range of talent across in-house, freelance, and offshore environments.

  • Cross-functional team leadership — developers, designers, strategists, writers, producers, and more

  • Offshore and distributed team coordination — keeping work moving across time zones without losing quality

  • Freelance and contractor management — onboarding quickly, setting clear expectations, and getting results

  • Executive and C-suite relationship management — navigating high-level partnerships with confidence

  • Mentorship and team development — helping people grow, not just delivering on their tasks

 
 
 

Product Management & Roadmap Ownership

Where delivery meets strategy.

I'm not just a delivery PM — I think about the product. I've owned backlogs, shaped roadmaps, led discovery, and made prioritization calls that balanced business goals with what a team could realistically execute.

  • Product roadmap ownership and prioritization

  • Backlog management and grooming

  • User story writing and acceptance criteria development

  • Discovery facilitation and requirements gathering

  • Feature definition and cross-functional alignment

  • Product launch planning and go-to-market coordination

Stakeholder Management & Executive Communication

Keeping everyone aligned — without making it a full-time job for them.

I've worked with stakeholders ranging from startup founders to Fortune 500 executives. The key isn't just communication frequency — it's communication quality. I give stakeholders what they need to make decisions and stay confident in the work, without pulling them into every detail.

  • Executive-level reporting and program updates

  • Cross-functional alignment across business, design, and technology teams

  • Expectation setting and scope conversations

  • Escalation management — knowing when to flag something and how to frame it

  • Client and partner relationship management

 
 
 

Agile, Scrum & Delivery Methodology

I use the right tool for the job.

I'm fluent across delivery methodologies and experienced enough to know that the framework should serve the team — not the other way around. I've run Agile programs, managed Waterfall timelines, and built hybrid approaches for teams that needed both.

  • Agile & Scrum — sprint planning, standups, retrospectives, velocity tracking

  • Kanban — flow-based delivery for ongoing or operational work

  • Waterfall — phased delivery for fixed-scope programs

  • Hybrid methodologies — combining structure and flexibility based on project needs

  • Tools: Jira, Asana, Monday.com, Confluence, Trello, Notion, Basecamp, Smartsheet

Business Analysis & Solutioning

Bridging the gap between what the business needs and what gets built.

The gap between what a stakeholder describes and what a team actually builds is where a lot of projects quietly fall apart. I close that gap — translating business needs into clear, actionable requirements and asking the questions early that prevent expensive corrections later.

  • Technical auditing and gap analysis

  • Requirements documentation and functional specifications

  • User story development and acceptance criteria

  • Process mapping and workflow design

  • Data and analytics strategy support

 
 
 

Industry Experience

A wide range of industries makes for a sharper PM.

Having led programs across multiple verticals means I bring cross-pollinated thinking to every engagement — what works in one industry often solves a problem in another.

  • Beauty, Cosmetics & Fashion

  • Entertainment & Music

  • Consumer Technology

  • Health & Pharmaceuticals

  • Consumer Goods & Retail

  • Hospitality & Travel

  • Financial Services

  • Education

  • Real Estate

Digital & eCommerce Platforms

Deep platform knowledge — in service of great delivery.

My background in digital project management means I bring genuine platform fluency to eCommerce and web programs. This isn't just familiarity — I've managed full-scale builds, migrations, and ongoing retainers on all of the below.

  • Shopify Plus and Shopify Base — migrations, custom builds, theme management, enterprise retainers

  • Salesforce Commerce Cloud (SFCC) — migrations, redesigns, ongoing program management

  • Adobe Experience Manager (AEM) — enterprise maintenance and campaign management

  • Magento I & II, BigCommerce, WordPress, WooCommerce

  • Third-party integrations: Klaviyo, Yotpo, Algolia, Searchspring, Gorgias, Global-E, Narvar, and more

 
Close-up of a person's hand holding a blue pen and writing on paper at a wooden table, with a white coffee mug and a closed notebook nearby.

Currently Leveling Up 🎓

I'm currently working toward my Project Management Professional (PMP) certification — the gold standard in the field. The 8th Edition exam (launching July 2026) — the updated certification includes AI integration and next-generation PM frameworks. It's the formal validation of 11 years of experience, and I'm looking forward to adding it.

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